Octane and Brado

Recent Posts

Octane Eye Surgery Online Consumer Snapshot: July 10, 2020

Imagine a stock exchange board where everything is green; not just green but all-time high levels of green. That is the direction of online Google searches for eye surgery related topics for first week of July. In the face of increases in reported COVID infections, the U.S....

Octane Eye Surgery Online Consumer Snapshot: July 3, 2020

Overall eye surgery related Google searches rebounded last week after a significant dip the prior week as COVID-19 infection rates started to spike. June 2020 eye surgery Google search queries finished at approximately 16% (glaucoma),  22% (LASIK), and 32% (cataract) higher...

Octane Eye Surgery Online Consumer Snapshot: June 26, 2020

The surge in eye surgery-related Google searches started to level out in the past week. Eye surgery related search volumes (LASIK, cataract, and glaucoma) increased last week between 5% to 23% on a month-over-month basis compared to a range of 35% to 71% last week. This...

Octane Eye Surgery Online Consumer Snapshot: June 19, 2020

United States Google search volumes for eye surgery related queries (Cataract, Glaucoma, LASIK) continue to climb and have now surpassed the pre-COVID 12-month norms (Chart 1). Alabama, West Virginia, Oklahoma, and Texas are the top U.S. states in terms of eye surgery...

Octane Eye Surgery Online Consumer Snapshot: June 12, 2020

It’s official. The American eye surgery consumer is alive and well online. June 2020 Google search trends are now above the pre-COVID 19 norms for cataract, glaucoma, and LASIK-related searches (Chart 1). This healthy search activity is relatively uniform across the United...

Octane Eye Surgery Online Consumer Snapshot for Week of June 6, 2020

The eye surgery related consumer search volume activity continues to trend back toward pre-COVID norms. In fact, LASIK-related searches are about equal to May 2019 levels with specific search query terminology indicating strong interest and action signals.

Full May 2020...

Octane Eye Surgery Online Consumer Snapshot for Week of May 28, 2020

Eye surgery related online search behaviors are beginning to normalize and return to pre-COVID19 levels. In addition, state-by-state differences in search behaviors are diminishing, while overall eye surgery related searches continue to show strong week-over-week volume...

Octane Eye Surgery Online Consumer Snapshot for Week of May 21, 2020

Eye care in America is waking up. Trend lines for cataract, LASIK, and glaucoma related Google™ searches showed movement back towards April 2019 levels on a national scale (Chart 1). Cataract and cataract surgery related searches continued their week-over-week increases...

Octane Eye Surgery Online Consumer Snapshot May 7, 2020

Thirty-day national rolling search trends for cataract, glaucoma, and LASIK showed movement this week but with very interesting procedure and state-by-state differences in consumer behavior.

  • Cataract-related Google searches continued to fall (Chart 1) on a national scale.
  • ...

Octane Eye Surgery Online Consumer Snapshot April 1 to April 30, 2020

Thirty-day national rolling search trends for cataract, glaucoma, and LASIK remained constant this week but state-by-state differences in consumer behavior are beginning to emerge.

  • Cataract-related search remained at historic lows. April cataract related searches fell by...