Octane Eye Surgery Online Consumer Snapshot May 7, 2020

Thirty-day national rolling search trends for cataract, glaucoma, and LASIK showed movement this week but with very interesting procedure and state-by-state differences in consumer behavior.

  • Cataract-related Google searches continued to fall (Chart 1) on a national scale.
  • Glaucoma and glaucoma surgery-related searches started to rise nationally in the past week (Chart 1) while LASIK-searches flattened out on a national scale but continued to rise in select states.
  • Florida (Charts 2 and 3) provides a good snapshot for state-specific changes in consumer behavior and sentiment. Glaucoma treatment searches increased by 96% over April levels in Florida.
  • While LASIK searches in Florida increased by 43% over April levels, “Lasik Plus” searches increased by 464% compared to April which indicates a market response to brand promotion.
  • Florida numbers in the first week of May demonstrate that LASIK practices should be active in the market as consumers are ready to engage.

Chart 1

Chart 1

Chart 2Chart 2

Chart 3

Chart 3

Get Notifications Each Week on Search Insight