Unfiltered Google search volume and natural language questions provide a window into human behavior and intent. Octane, in partnership with Brado, will provide a weekly overview of national eye surgery related search activity and a key data point each week to show how different procedures or different states are trending in ways that indicate opportunities for ophthalmic companies and practices.
- Eye surgery (cataract, glaucoma, and LASIK) search activity plummeted in March and April. (Chart 1)
- There was good news for LASIK in that the key question, “How much does LASIK cost” saw a month-over-month increase of 119% versus the prior four-week period. This shows that LASIK ‘buyers’ are becoming more active than they were a month ago. In fact, the buying activity questions are actually trending at an even higher rate. (Chart 2)
- Keep in mind that search data varies by state and by procedure. In general, we see younger patients (LASIK) starting to become more active again in asking eye surgery ‘buying’ questions compared to older patients.
Chart 1
Chart 2