--- title: 6 Key Points to Consider for a Stand Out Pitch Deck description: Key points to develop your pitch deck so that you can stand out in front of investors and strategic partners. image: https://blog.octaneoc.org/hubfs/20181210_MP_0703.jpg --- [![Octane](https://blog.octaneoc.org/hubfs/Octane_December2019/Images/Octane.svg)](https://octaneoc.org/) - [Accelerate](https://octaneoc.org/launchpad/) - [LaunchPad SBDC Accelerator](https://octaneoc.org/launchpad/) - [Pitch Presentation Template](https://octaneoc.org/launchpad/#template) - [Our Alumni](https://octaneoc.org/launchpad-alumni/) - [Apply](https://info.octaneoc.org/launchpadapply) - [Grow](https://octaneoc.org/octane-enterprise-solutions/) - [Events](https://octaneoc.org/events-programs/) - [Aesthetics Tech Forum](https://octaneoc.org/aesthetic-technology-summit/) - [Tech Innovation Forum](https://octaneoc.org/tech-innovation-forum/) - [Ophthalmology Tech Forum](https://octaneoc.org/ophthalmology-technology-summit/) - [High Tech Awards](https://octaneoc.org/high-tech-awards/) - [Cardiovascular Tech Summit](https://octaneoc.org/cardiovascular-tech-summit/) - [Medical Innovation Forum](https://octaneoc.org/medtech-innovation-forum/) - [Programs & Calendar](https://octaneoc.org/events-programs/#calendar) - [Partner](https://octaneoc.org/partner/) - [Partner with Us](https://octaneoc.org/partner/) - [Octane Partners](https://octaneoc.org/octane-partners/) - [Become a Member](http://register.octaneoc.org/membership) - [Mission](https://octaneoc.org/mission/) - [What We Do](https://octaneoc.org/mission/) - [Community Initiatives](https://octaneoc.org/octane-foundation-for-innovation/) - [Women Leaders of Octane](https://octaneoc.org/octane-foundation-for-innovation/#women-leaders) - [Non-Profit Accelerator](https://octaneoc.org/octane-foundation-for-innovation/#npa) - [LaunchPad Accelerator](https://octaneoc.org/octane-foundation-for-innovation/#launchpad) - [STEAM Ahead](https://octaneoc.org/octane-foundation-for-innovation/#stem-fellows) - [Next Wave](https://octaneoc.org/octane-foundation-for-innovation/#orange-movement) - [Team](https://octaneoc.org/mission/#team) - [Board & Advisors](https://octaneoc.org/board-advisors/) - [Careers](https://octaneoc.org/careers/) - [News & Blog](https://blog.octaneoc.org/) Latest [Events](https://blog.octaneoc.org/topic/events) [Med Tech](https://blog.octaneoc.org/topic/med-tech) [Tech](https://blog.octaneoc.org/topic/tech) [Innovation](https://blog.octaneoc.org/topic/innovation) [Octane News](https://blog.octaneoc.org/topic/octane-news) ## [Winners Announced - The 2022 High Tech Awards](https://blog.octaneoc.org/hta-2022-winners) by [Natalie Matsumoto](https://blog.octaneoc.org/author/natalie-matsumoto) on September 29, 2022 [Read more](https://blog.octaneoc.org/hta-2022-winners) - CATEGORIES ### Subscribe to Email Updates [Investment](https://blog.octaneoc.org/topic/investment) [Innovation](https://blog.octaneoc.org/topic/innovation) [Start Up](https://blog.octaneoc.org/topic/start-up) | 2 min read # 6 Key Points to Consider for a Stand Out Pitch Deck Written by [Cara Davidoff](https://blog.octaneoc.org/author/cara-davidoff) - - - When developing your pitch deck, strongly consider the following structure we have outlined below. It’s important to keep in mind who your audience is and their knowledge of your product. Make sure your presentation shows that you have developed a concise business case that aligns with potential investors and ensure that your slides are kept simple and easy to read.  1. **Share a compelling story**- Consider telling a short and true event in your presentation that engages the audience and shows your understanding of the problem you are solving. The story should include people who have experienced these problems and how your product can solve that problem. Keep this memorable and short. 2. **Define the Market Size**- Define the market landscape and the total addressable market of your specific target market. Using data to describe your target market is essential, to show that this number is validated (and preferable to investors). Ensure you discuss realistic market share projections when you address how your company will enter the market. Using graphics here helps the audience visually understand the market. 3. **Go to Market Strategy**- What is your go to market strategy? What is your marketing and sales strategy and what channels are necessary to be employed?  Describe your target customer, typical offering and revenue model. Include where you fit in the value chain as well as what your customer acquisition plan looks like. 4. **Competitive Landscape and Differentiation**- Address your current and potential competitors and developing technologies that may be competitive to your company/product. Provide a chart or graphic that shows your analysis on each major competitor and compare it to your key product features.  When you discuss the differentiation in your product, explain how what you offer is different than your competition.  How does your intellectual property help you sustain this competitive advantage? Include how long each advantage should last and discuss gaps and the plan to address these gaps. 5. **3 - 5 Year Financial Projection**- Provide a three to five-year financial forecast that shows metrics. Identify the assumptions and drivers as to how you based this forecast. Include a summarized forecasted P&L as well as capital requirements.  6. **Management Team**- Your management team is key to showing an investor why your product/ company will be successful. Include academic credentials or relevant experience. Highlight any startup experience. If you have an advisory board, include these people as well.   To Learn more or to apply to our LaunchPad SBDC Accelerator, click [here.](https://octaneoc.org/launchpad/) ### Related Categories [Investment](https://blog.octaneoc.org/tag/investment) [Innovation](https://blog.octaneoc.org/tag/innovation) [Start Up](https://blog.octaneoc.org/tag/start-up) ### [Cara Davidoff](https://blog.octaneoc.org/author/cara-davidoff) Popular [Start Up](https://blog.octaneoc.org/topic/start-up) [Business Resource](https://blog.octaneoc.org/topic/business-resource) ## [Why Brand Strategy Is So Important For Startups](https://blog.octaneoc.org/why-brand-strategy-is-so-important-for-startups) [Read more](https://blog.octaneoc.org/why-brand-strategy-is-so-important-for-startups) Popular [Business Resource](https://blog.octaneoc.org/topic/business-resource) ## [The Importance of a Human Capital Management Strategy](https://blog.octaneoc.org/the-importance-of-a-human-capital-management-strategy) [Read more](https://blog.octaneoc.org/the-importance-of-a-human-capital-management-strategy) Popular [Orange County](https://blog.octaneoc.org/topic/orange-county) ## [City of Hope: Advancing World-Renowned Cancer Treatment and Research in Orange County](https://blog.octaneoc.org/city-of-hope-advancing-world-renowned-cancer-treatment-and-research-in-orange-county) [Read more](https://blog.octaneoc.org/city-of-hope-advancing-world-renowned-cancer-treatment-and-research-in-orange-county) ## Accelerate Your Capital Funding Strategy LaunchPad is a Top-5 SBDC in the nation, offering pro-bono expertise help you prepare to raise capital.  [Apply to LaunchPad SBDC](https://info.octaneoc.org/launchpadapply) ### Let Us Know What You Thought about this Post. Put your Comment Below. ### You may also like: [Tech](https://blog.octaneoc.org/topic/tech) [Investment](https://blog.octaneoc.org/topic/investment) [Orange County](https://blog.octaneoc.org/topic/orange-county) [Innovation](https://blog.octaneoc.org/topic/innovation) [Business Resource](https://blog.octaneoc.org/topic/business-resource) [Octane News](https://blog.octaneoc.org/topic/octane-news) [Business Accelerator](https://blog.octaneoc.org/topic/business-accelerator) ## [NASDAQ interview with Octane's CEO about Octane's newest initiatives](https://blog.octaneoc.org/nasdaq2022) In a recent interview with Monica Malpass from NASDAQ, Octane’s CEO, Bill Carpou, shared some of the newest initiatives ... [Investment](https://blog.octaneoc.org/topic/investment) [Business Resource](https://blog.octaneoc.org/topic/business-resource) ## [Octane is Recognized as One of The Best Places to Work In Orange County](https://blog.octaneoc.org/bestplacestowork) Octane, which prides itself on its culture, was included in Orange County Business Journal’s 2022 ‘Best Places To Work’. [Investment](https://blog.octaneoc.org/topic/investment) [Business Resource](https://blog.octaneoc.org/topic/business-resource) ## [Octane Announces Partnership with Interlink Markets](https://blog.octaneoc.org/interlink) Octane has launched a strategic partnership with Interlink Markets to better serve the startup ecosystem in Orange Count... ## **Contact Us.**   i[nfo@octaneoc.org](mailto:info@octaneoc.org) 949.330.6564 [Get In Touch](https://octanestaging1.wpengine.com/) © 2020 Octane - - - - - Search for: - [Incubator](https://octaneoc.org/incubator/) - [LaunchPad Accelerator](https://octaneoc.org/launchpad/) - [Growth & Consulting Services](https://octaneoc.org/grow/) - [Events & Programs](https://octaneoc.org/events-programs/) - [Partners](https://octaneoc.org/partner/) - [Our Mission](https://octaneoc.org/mission/) - [News & Blog](https://blog.octaneoc.org/) - [Privacy Policy](https://octaneoc.org/privacy/)