Subscribe to Email Updates

    Proven strategies to grow your business in 2022

    View the full article on here

    While ongoing transmission suppression and social and economic recovery are naturally the focus this year, WHO states we must also “recover better”:

    “We simply cannot return to where we were before COVID-19 struck, with societies unnecessarily vulnerable to crisis.”

    So, if thriving in 2022 means more than simply returning to the way things were, how exactly should business go about it?

    Learn from the past

    In 1849, French writer Jean-Baptiste Alphonse Karr wrote “plus ça change, plus c’est la même chose” – that is, “the more things change, the more they stay the same”.

    The quote from 150 years ago is still as relevant today.

    Previous crises were followed by unprecedented business booms: the 1920s boom after the 1918 influenza pandemic and World War I; the 1950s post-war boom; Australia’s 27-year economic growth streak following the painful early 1990s recession.

    Such booms are not limited to man-made crises either. Natural disasters typically lead to an infrastructure boom, as damaged property is rebuilt.

    In the case of this pandemic, the recovery boom targets infrastructure of a different kind: enhancement of digital tools quickly introduced in response to lockdowns; reinforcing stressed supply chains; rebuilding fragmented workforces.

    Follow the money

    American consumers, the The New York Times reports, are sitting on a trillion-dollar cash stockpile, the result of months of lockdown-induced saving and successive rounds of stimulus.

    It is a similar situation here in Australia: the Australian Financial Review last year proclaimed “households have squirrelled away more than A$140 billion [US$100 billion] since the start of the coronavirus pandemic”.

    The latter pre-dates the extended lockdowns of the second half of 2021 and the Omicron outbreak, both of which saw consumers sit on their hands and hoard even more cash.

    So don’t be fooled into thinking subdued consumer spending in early 2022 is due to a lack of funds.

    View the full article on here

    Related Categories

    Innovation Business Resource

    Let Us Know What You Thought about this Post.

    Put your Comment Below.

    You may also like:

    Events Med Tech Tech Innovation Octane News

    Winners Announced - The 2022 High Tech Awards

    Aliso Viejo, Calif., September 29, 2022 — Octane, an organization leading the Southern California technology and medical...

    Tech Investment Orange County Innovation Business Resource Octane News Business Accelerator

    NASDAQ interview with Octane's CEO about Octane's newest initiatives

    In a recent interview with Monica Malpass from NASDAQ, Octane’s CEO, Bill Carpou, shared some of the newest initiatives ...

    Orange County Innovation Octane News Success Story Women Leaders Women On Boards

    WISE(R) podcast - Women Leaders of Octane

    In a recent podcast with WISE (Women Investing In Security and Education) Linda DiMario with the Octane Foundation for I...